WPP/GroupM’s MediaCom Worldwide has scored global media planning and buying by Revlon for all of its brands. MediaCom, which has been Revlon’s media AOR since 2009 in the U.S. and Canada, will assume responsibility for all Revlon markets beginning in January. The international appointment will be coordinated from MediaCom’s NYC office. There was no review leading to the consolidation.
“We’re honored and excited to be deepening and broadening our successful partnership with our friends at Revlon,” said Harvey Goldhersz, CEO, MediaCom North America. “We look forward to applying our current insights and client expertise to Revlon’s global business to drive powerful business wins for Revlon.”