The Reynolds Group announced the signing of Hot 97 (WQHT, New York) and KSRO Santa Rosa, CA (Sonoma Media Group) for talent coaching as well as a corporate talent coaching arrangement with Townsquare Media.
Said Steve Reynolds, President of The Reynolds Group: “Emmis, the Sonoma Media Group and Townsquare Media are terrific examples of broadcast companies that understand the importance of talent and investing in their excellence to build their brands.” Reynolds continues, “Talent makes radio stations come alive, they make them matter to the audience because of that deep connection. Entertaining talent adds to a radio stations’ brand authenticity and creates very deep value for both their companies and their clients who trust them with their advertising buys.”
KRSO is The Reynolds Group’s first news/talk format station in its portfolio of quality radio stations.
Steve Reynolds works with personalities in markets large and small, offering strategic advice and developing content so they win. Developing custom content strategies for a show grows a relationship with the audience so they keep coming back for more.