Streaming’s 2010s Surge: From ‘Tik Tok’ To TikTok


A decade ago, “Tik Tok” by Ke$ha was the No. 1 song in the U.S., according to Billboard.

Today, popular app TikTok is a source for new music discovery and artist development.

The 2010s were a decade of transformation for music consumption, and new RIAA decade-end data shared on Twitter offers an eye-opening glimpse of the disintegration of music sales. Is there also an impact on the consumption of music radio?

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