Media Monitors took a look at gasoline advertisers, the city of Richmond, VA and their use of spot radio. Coming in #1 was VERIZON with 726 units. Next was FORD LINCOLN MERCURY with 660, while GEICO was #3 with 412 commercials. #4 was CHRYSLER – JEEP – DODGE placing 378, with 306 spots MECHANICSVILLE TOYOTA comes in #5. #6 CLEARWIRE ran 296 commercials and #7 with 291 was PATRICK CHEVROLET. HOME DEPOT comes in #8 with 281 closely followed by #9 CAVALIER TELEPHONE BUNDLE with 272. MCDONALD’S rounds out #10 with 269.
Last week in America, Gasoline companies running the most were spots were SHELL at 4,448 spots. #2 is DIAMOND SHAMROCK-VALERO with 1,158, CITGO was #3 with 1,150. #4 with 718 was CHEVRON with SUNOCO hitting #5 and 545 spots. 269 was TESORO in the #6 slot. #7 airing 251 commercials was HESS CORPORATION followed by #8 EXXONMOBILE with 140. Rounding out #9 and #10 are MARATHON with 69 spots and LUKOIL OIL COMPANY with 44.
On the NATIONAL SPOT TEN last week, FORD LINCOLN MERCURY is the leader with 29,017 spots. Next was HD DIGITAL RADIO ALLIANCE at 27,282 while VERIZON rounds out the top three at 26,954.
