Rihanna and teen pop star Justin Bieber will perform live at Nickelodeon’s 23rd Annual Kids’ Choice Awards hosted by actor/comedian Kevin James, from UCLA’s Pauley Pavilion in LA on Saturday, 3/27 (8-9:30 p.m. ET/PT). It’s the only award show that gives kids the power to vote for their favorites in movies, television, music, sports and much more – and honors their opinions with a live show filled with the stars they love.
In addition to seeing Bieber perform at the slime-filled celebration, one lucky kid will win the once-in-a lifetime opportunity to be his special guest at the show as part of Nickelodeon’s “All Access Sweepstakes with Justin Bieber.” From Wednesday, March 3 through Wednesday, March 10, kids can log onto www.Nick.com/kca10 and enter for a chance to win a trip for four to Los Angeles, which includes tickets to the show, an invitation to walk the famed Orange Carpet, exclusive access to Bieber’s pre-show rehearsal and a private meet-and-greet with the star.
Nick’s 2009 Kids’ Choice Awards was the highest rated to date, shattering all previous records with kids, tweens and total viewers. Almost 8 million total viewers tuned in for the show, with a record-breaking 91 million votes cast across Nick’s digital platforms, leading www.Nick.com to its highest trafficked day ever in visits, uniques and page views.