Attendees of the 2018 Radio Show will be getting a little bit more than muffins and freshly squeezed Florida orange juice at the Advertiser Breakfast set for Sept. 27.
One of the world’s top advertising agency executives will deliver a keynote addressed devoted to “the future of media.” It’s all about “the intersection of advertising and technology,” and Radio is right in the middle of it all.
Rishad Tobaccowala, Chief Growth Officer for Publicis Groupe, will address Radio Show attendees on Thursday, September 27 from 7:30am-9am.
Katz Radio Group is sponsoring the early morning event at the Radio Show, produced by the RAB and NAB. This year’s venue is the Hilton Bonnet Creek/Waldorf Astoria Orlando and is minutes away from Walt Disney World.
Tobaccowala will discuss the continued transformation of advertising, marketing and technology applications and what these changes portend for business and consumer expectations. Specifically, the keynote will focus on how this continued evolution can benefit the radio industry and its potential to enhance business and career opportunities.
“We’re delighted to welcome Rishad to the Radio Show as we continue to experience and understand how technological disruption is changing consumer behavior and what that means for marketers and media,” said RAB President/CEO Erica Farber. “There’s no one better to help the conference attendees understand the future of advertising.”
Publicis Groupe is one of the largest multinational advertising and public relations companies in the world by revenue. In his role as chief growth officer, Tobaccowala supports the global business development efforts of the company’s largest clients, including Starcom, Zenith, and Saatchi and Saatchi.
The opening reception for the 2018 Radio Show is scheduled for 5pm on Tuesday, Sept. 25, following an opening session at 4pm.
The show will close with a breakfast reception on Friday, Sept. 28.
