BOCA RATON, FLA. — The U.S. distributor of RME, Digigram and Ferrofish, among other tech products, has a new Marketing Coordinator for the Americas as well as a Regional Sales Manager it is welcoming to its Broward County-based operation.
Synthax is giving the marketing role to Marie Sorenson, while the sales position is now filled by Andrew Pernetti.
Both new hires will be repping Digigram and RME, products that offer audio needs for radio and TV broadcasters.
“In these uncertain times, we have been maintaining a keen focus on what is to come on the horizon, and we feel there is a significant opportunity to expand our brands’ footprint in a variety of new verticals and markets,” said Synthax Managing Director Mathias von Heydekampf. “Marie and Andrew are both experienced players in the audio industry, and their expertise will help us drive growth in the near term.”
Sorenson joins Synthax with 30 years of industry experience working as a musical artist and audio engineer. She will develop and implement marketing strategies for both the North and South American markets.
Pernetti joins the Synthax team with more than 20 years of professional audio and sales experience in the system integration, live sound, pro-audio, broadcast and MI markets. Prior to Synthax, Pernetti worked as Powersoft Audio’s Sales Manager for Eastern North America.
In his new role, Pernetti will be responsible for business development in the Americas and interfacing with Synthax customers, including independent sales reps, dealers, system integrators, distributors and end-users. Pernetti will also work closely with Sorenson to help integrate Synthax’s broader marketing strategy.