RMG Networks has secured a multi-year ad sales agreement with Delta Air Lines for select in-flight video network placements, on-board promotions and airport lounge media properties. The partnership instantly doubles the scale of RMG’s In-Flight Entertainment Network audience, making it the largest in the US.
RMG’s network now reaches more than 10 million viewers every month on a fleet of 840 aircraft equipped with 110,000 video screens, including 100% of the installed seatback VOD screens in the U.S. The new partnership extends RMG’s media offerings beyond the screen as well, including in-flight product sampling and promotions, as well as experiential and one-to-one marketing opportunities within fifty airport lounge locations.
In early March, RMG launched NYTimes.com Today, a digital place-based network deployed in more than 800 cafés and eateries in downtown business districts. Later that month, it acquired the Pharmacy TV Network, and is aggressively deploying that network in major pharmacy and grocery chains throughout the US.