Robbins Brothers, The Engagement Ring Store known for providing customers with personalized service, detailed education and an extensive selection of loose diamonds, engagement rings and wedding bands, plans to put a smile on viewers’ faces once again with a new television campaign called “Get Engaged” which launched 7/16 in Los Angeles, Dallas, Houston and San Diego.
Taking its previous ads featuring real-life marriage proposals from YouTube to the next level, the new TV creative highlights up close and personal the many reactions a woman might have during a surprise marriage proposal, each shown through the vantage point of a unique diamond engagement ring.
Conscious Minds Pasadena, California, came up with the concept to feature the sweet and sometimes funny emotional reactions women experience when their significant other pops the question. ”
The marriage proposals featured in the commercials take place at a variety of locations where the company’s engagement ring customers have proposed in the past, including a historical merry-go-round in Griffith Park, a train museum, Santa Monica Beach, a baseball game, an Italian restaurant, an equestrian center, and inside of a Robbins Brothers store.
See the new TV spot here: