TRENTON, N.J. — In November 2017, Townsquare Media brought a veteran radio sales executive back to the industry by hiring her as Director of Regional Partnerships.
She’s now been promoted, and will take the role of VP/Partnership Sales for New Jersey at the media company led by CEO Bill Wilson.
Earning the bump up in responsibilities is Kristin Roderick. She joined Townsquare after a successful 8 1/2 year career as an actor, appearing in more than a dozen national and regional commercials for clients such as Toyota, Citibank, Anthem/Blue Cross and Bloomberg while repped by Avanti Talent Management.
But, from January 2003 through September 2010, Roderick was associated with iHeartMedia‘s New York cluster, where she rose to Director of Agency Sales and had been GSM of the Gotham station group from 2006-2009.
Early career stints include roles as an Account Manager for Emmis Communications in New York and, before that, as a Sr. AE and Urban Media Specialist for Katz Media Group.
In her new role at Townsquare, Roderick reports to SVP Rob Williams and will be tasked with identifying and leading the company’s top revenue opportunities in the Garden State.
To do so, she’ll work work in partnership with local management and account executives.
“The role will create ease of execution and expediency both internally and client facing with a commitment to clear communication to all stakeholders,” the company said.
Roderick commented, “No media company has a stronger platform in New Jersey than Townsquare to help our clients achieve their marketing objectives. I’m looking forward to leveraging Townsquare’s dynamic and diversified marketing platform, to help some of the biggest and best agencies and businesses in the area accomplish their goals and increase their business.”
Williams added, “Townsquare believes we win when our clients win; and, Kristin has a long track record of understanding how to develop solutions in partnership with advertisers to deliver needed results. With her extensive marketing knowledge and market experience, Kristin is the ideal person to lead this important effort in New Jersey.”
Among Townsquare’s stations in New Jersey are Trenton-based News/Talk WKXW-FM 101.5 and heritage Top 40 WPST-FM 94.5.