ZGS Communications announced Rodolfo “Rudy” Rodriguez has been promoted to Regional Sales Manager and will lead the sales efforts for WNEU-TV Telemundo Boston and WRIW-TV Telemundo Providence. He’ll be based in Boston and report to Michael Gillespie, ZGS’s EVP and Chief Revenue Officer.
Rodriguez joined ZGS in 2007 as an Account Executive for Telemundo Boston and most recently served as the Local Sales Manager for WRIW Telemundo Providence, where he significantly expanded community and business partnerships. He was instrumental in developing local grassroots events to reach and support viewers including a Día de los Fanáticos fan appreciation event with the Pawtucket Red Sox and the station’s first La Feria de la Familia in 2012.
“Rudy’s passion and commitment are hallmarks of his success as Local Sales Manager of WRIW,” said Michael Gillespie. “He will help regional clients grow their businesses with creative ideas and excellent service. He has grown with the company and has been a big part of all that ZGS has accomplished throughout New England.”
Under Rodriguez’s leadership, Telemundo Providence was recognized by the Hispanic Chamber of Commerce as Business of the Year. He serves on the marketing committee for the local chapter of the March of Dimes and received his degree in Marketing and Management from the InterAmerican University in Puerto Rico.
ZGS Communications is a Hispanic-owned multi-media company, headquartered in Arlington, Virginia, that owns or operates 13 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo television network.