Diamond Sports Group, the Sinclair Broadcast Group-associated business that is the parent of Bally Sports, has just ensured access to a legion of over-the-top (OTT) TV content consumers thanks to a big agreement that took effect on Monday.
Diamond’s direct-to-consumer service Bally Sports+ is now available on Roku.
And, as it happens, the addition of Roku to the service’s distribution lineup coincides with an official rollout of Bally Sports+.
The Roku platform joins pre-existing access via Amazon Fire, Android TV, Apple TV, mobile and tablet devices and BallySports.com.
That said, access to Bally Sports+ subscribers on Roku likely greatly widens its ease of access.
Through the launch, Roku users will have the ability to download the Bally Sports app, subscribe to the Bally Sports+ service and stream live games and programming from their local teams, all within the Roku platform.
Roku users who subscribe to a pay TV service will continue to be able to authenticate through the Bally Sports app to access their regional sports content.
Bally Sports+ subscribers will have access to their local pre- and post-game shows, collegiate and high school sports, as well as Bally Sports’ national programming including The Rally and Live on the Line, Powered by BetMGM.
