COLONIE, N.Y. — An individual who completed the National Association of Broadcasters Leadership Training Program and rose through the ranks at Media General before joining Nexstar Media Group thanks to its January 2017 merger has just been given a key corporate role as a Dallas-based SVP and Regional Manager.
Taking the job is Ron Romines, who since December 2014 has served as VP/GM of Nexstar’s ABC affiliate in New York’s Capital District, WTEN-10 in Albany.
Here, Romines also had oversight of Nexstar’s joint operating agreement with Shield Media-owned FOX affiliate WXXA-23.
Romines will relocate to Dallas and reports directly to Nexstar President Tim Busch.
Nexstar says Romines’ promotion reflects the broadcast TV company’s “expanding scale and strategy to retain proven broadcast and digital media leaders to oversee assets on a regional basis, while enhancing its commitment to serve viewers, clients and advertising partners across its on-air and digital media platforms.”
Nexstar is in the midst of finalizing its merger with Tribune Broadcasting — a move that will make Nexstar the largest owner of broadcast TV stations in the U.S.
Romines spent 14 years at WTEN, and came into the Nexstar family following its merger with Media General. Prior to rising to VP/GM, Romines served as GSM.
Romines’ career in TV began in 1991, when he accepted a role as a local AE at FOX affiliate WDBD-TV in Jackson, Miss. He would later serve as GSM for Nexstar’s WJTV-TV in Jackson, and at ABC sibling WAPT-TV. Romines would then serve as GSM of WCCO-TV in Minneapolis and for KOCO-TV in Oklahoma City.
Busch said, “Ron is an outstanding broadcast industry leader who brings to his new position a deep understanding of Nexstar and our critical functions including station management, local programming production, digital and social media integration, sales and strategic planning, and brand positioning across multiple media platforms. Throughout his career, he has demonstrated a results-oriented and entrepreneurial approach to the business and has consistently exceeded economic goals while identifying new revenue opportunities and improving local programming. Ron is an exceptional addition to the Nexstar senior management team and we look forward to his contributions in his new role as we continue to pursue our goals for near- and long-term growth.”
Romines added, “The Nexstar team is united by its shared commitment to localism and a passion for broadcasting excellence and I’m thrilled to begin this new chapter at the Company during this exciting period of growth. In this new role, I will utilize the management and marketing experience built over my career to ensure Nexstar’s ongoing success and to further support the Company’s expanded platform, increased scale, and near- and long-term growth objectives. I look forward to working with Tim, other corporate personnel and our exceptional group of general managers to enhance our local on-air and digital offerings, while developing new revenue-generating strategies and building upon our already impressive record delivering exceptional programming and service to the local communities where we operate.”