Ronning Lipset Radio, an advertising rep firm to some of the nation’s largest online radio broadcasters, announced it has expanded its sales force with strategic hires from XM Satellite Radio and Yahoo! Music. The two appointments come at a time when the media buying community’s commitment to run national audio ads across Ronning Lipset Radio’s network is at an all-time high. The company also continues to experience increased levels of inventory, as a result of the platform’s ever-expanding listenership as well as the recent addition of CBS Radio’s online properties to its affiliate network.
LA-based Dana Detlefson joins the company as Director of Sales, Southwest Region. Previously, she spent three years at XM Satellite Radio, most recently as Senior Account Manager. She also served as National Radio Supervisor at Carat North America for six years.
Chicago-based Angie May Cook has been named DOS, Midwest Region. She joins Ronning Lipset from Yahoo! Music, where she was a Music Sales Specialist in charge of creating and selling sponsorships and custom music promotions to Fortune 100 advertisers. She was previously Director of Integrated Solutions at Emmis Communications.