Katz Media Group (KMG), a major rep company for radio and television in the US, announced that Mark Rosenthal, CEO of Katz Radio Group, has taken on the additional responsibility of CEO of Katz Media Group and will now also oversee Katz Television Group, KMG’s television rep company.
As CEO of Katz Radio Group, Rosenthal will remain focused on building the radio sector, working closely with Katz Radio Group President Mark Gray to drive additional media dollars into radio. He will now also work closely with KTG Presidents Leo MacCourtney and Craig Broitman to grow and further develop KTG’s assets, advocacy and revenue-generating efforts.
He’ll continue to be based in New York City and report to Rich Bressler, President and CFO of Clear Channel Communications.
“In this highly competitive media environment it’s important to have the right leadership in place, and Mark’s enormous range of experience across radio, television and digital media, as well as the agency world, makes him the perfect person to lead both Katz Radio Group and Katz Television Group,” said Rich Bressler, President and CFO of Clear Channel Communications. “Under Mark’s strong leadership, the KRG team is already spearheading major integrated marketing campaigns for key media partners and taking significant steps forward in our intensified effort to drive substantial growth for all Katz clients.”
“There is no other company that can even come close to the massive reach, local targeting abilities and effectiveness of Katz Television Group and Katz Radio Group,” said Rosenthal. “My goal is to grow and develop the company’s assets to continue to provide Katz clients with a one-of-a-kind media partner. We are committed to driving results for advertisers with the most impactful media solutions, now and into the future.”
For nearly a decade Rosenthal served as the President and COO of Viacom’s MTV Networks. Following his tenure at MTV Networks he served as the Chairman and CEO of Interpublic Media, part of the Interpublic Group. Rosenthal then joined Internet company Spot Runner, where he was Vice Chairman and President of Media Platforms. In 2009, Current Media, founded by Al Gore, selected Rosenthal to become CEO of the cable news network. Rosenthal previously served on the board of Current Media as well as CNET Networks prior to the company’s sale to the CBS Corp.