Rosetta Stone is launching a new, national television campaign aimed at anyone who has struggled to learn a language using traditional methods. The new campaign takes a refreshing and creative approach, playfully poking fun at traditional methods of language instruction while explaining it is possible to “love to learn a language” with the Rosetta Stone solution. Rosetta Stone will continue to run its successful DR advertising in conjunction with these new spots.
“Love to Learn a Language,” launches with three 30-second spots titled “Motivation,” “Interaction,” and “Enjoyment” that portray comical, yet over-the-top language instructors explaining their teaching or methods to an interviewer. The spots were developed by Richmond-based The Martin Agency. The new spots, according to Rosetta Stone spokesman Reilly Brennan, are now airing on national cable networks including Discovery, History and MSNBC. The spots are now available for viewing at www.youtube.com/RosettaStone.