Rotary “Dollars for Scholars” raises $10K


The Crook County/Prineville, OR Rotary generated $10,000 in contributions to its 15th annual “Dollars for Scholars” Radiothon, which was broadcast on Country’s Greatest Hits KRCO-AM on 4/1.  The day-long radio broadcast (6 am to 6 pm) originated from The Old Bank Building in downtown Prineville, and featured local Rotarians reading ads for local businesses and song requests for listeners who contributed to the Rotary Scholarship fund.  The fund benefits Crook County High School students who seek to further their education.  

“We are thrilled to have raised $10,000 in a difficult economy,” said Crook County Rotarian Linda Cross.  “The Prineville and Crook County business community continues to support our and we appreciate the generosity of everyone who supported the Rotary Dollars for Scholars broadcast this year.  These funds will give Crook County students much needed funds to further their education.” 

To date, the Rotary Dollars for Scholars program has raised over $146,000 to benefit Crook County students.

KRCO contributed the airtime to make the Radiothon possible, as it has since 1996.  The station celebrated its 60th year of service to Prineville and Crook County on February 1st.  KRCO PD Jack Friday hosted the Radiothon, along with Dave Clemens.

Horizon Broadcasting Group O&O’s six stations in Central Oregon, including KQAK-FM (105.7, Classic Hits), KWPK-FM (The PEAK 104.1, Hot AC), KLTW-FM (LITE 95.1, Adult Contemporary), KBNW-AM (1340, News Radio Central Oregon, News/Talk), KWLZ-FM (96.5 mhz, News/Talk) and KRCO-AM (690 khz/96.9 mhz, Classic Country), and community web portal –

Crook County/Prineville Rotarians raised $10,0000 during the 15th annual Dollars for Scholars broadcast on Country’s Greatest Hits AM 690 and 96.9 FM KRCO.  Pictured (L-R) are Rotarians Bill Zelenka and Bill Moon.  The day-long broadcast originated from The Old Bank Building in downtown Prineville.