Royal Purple taps Harmelin Media, Circle One


Harmelin-MediaPremium synthetic lubricant manufacturer, Royal Purple has appointed two separate agencies – Harmelin Media and Circle One Marketing – to handle media planning/buying and brand advertising strategy and creative for the Porter, Texas-based company.

In their new roles, the two companies will partner to develop annual marketing plans but split print, broadcast and digital advertising responsibilities; Harmelin will be responsible for negotiating and managing Royal Purple’s media buys across all platforms and Circle One will oversee the development of brand strategy as well as creative development and execution.

“By leveraging the expertise of two complementary agencies we’ve created an environment where we can reach and even broader range of consumers more effectively,” said Royal Purple Director of Marketing, Randy Fisher. “As we expand our focus beyond media that targets just the automotive enthusiast, to include everyday drivers, families and sports fans, we’ll be better equipped to have our advertising work with existing marketing efforts, for an integrated, holistic, approach to raising awareness for the Royal Purple brand.”

Royal Purple manufactures synthetic products for numerous industrial and consumer needs.