RPA wins several new accounts


RPA Los Angeles has been named buying AOR for Reily Foods, a Louisiana-based food and beverage company, three Honda Dealer Advertising Associations, six Acura Dealer Advertising Associations and Haggman Advertising, Design and PR in Manchester, Mass. The accrued billings are in excess of 7 million.

For Reily Foods, RPA’s initial effort will be to oversee all local market broadcast buying. The account was previously handled by Zenith Media NY.

RPA will oversee localized dealer association media planning and buying for the Hawaii Acura Association, Houston Acura Association, New England Acura Association, Portland, OR, Acura Association, Puget Sound Acura Association, St. Louis Acura Association, Central PA Honda Association, Jackson, MS, Honda Association and Western PA Honda Association.

These newly formed groups can choose to create local market advertising programs and elect to participate in manufacturer-produced sales events that run through the year. American Honda eliminated its Honda Dealer Advertising Associations in 1994. Earlier last year, Honda revamped its advertising strategies, again allowing associations to form.