Running out of election to cover

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But that didn’t stop the media from keeping the lasers trained on Obama and McCain during the week of 10/20/08-10-26-08, according to the latest charts from the Project for Excellence in Journalism.


As usual cable led the charge, giving the presidential election 79% of its attention, but there was enough focus elsewhere in the media to send the story over the halfway mark with 52%.

A little bit of attention went down ticket, but we’re only talking 2%, which was tied for third place. The financial crisis was still oni most minds, and it took 20% of the newshole. Four Iraq/Afghanistan/terrorism topics combined for 5%.

Stories Overall Newspaper Online Net.TV CATV Radio
2008 campaign 52% 31% 40% 52% 79% 60%
Financial crisis/bailout 20% 25% 28% 19% 9% 19%
2008 congressional campaign 2% 4% x 1% 2% <1%
US economy 2% 3% 2% 1% 1% x
Events in Iraq 2% x 4% x x 1%
Afghanistan 2% 3% 1% 3% x x
Baseball playoffs/World Series 1% 2% 3% 1% x 1%
Gas/oil prices 1% 2% x 2% x 1%
Domestic terrorism 1% 3% x x x 1%
Iraq homefront 1% 2% x 2% x x
Health care x 3% x x x x
Energy debate x x 1% x x x
Thailand unrest x x 1% x x x
Zimbabwe elections x x 1% x x x
Russia x x 1% x x x
US auto industry x x x 1% x <1%
US airline industry x x x <1% x <1%
Immigration x x x x 2% x
Missing persons x x x x 1% x
Talk show host wars x x x x 1% x
Ted Stevens scandal x x x x 1% 1%
Cyberspace issues x x x x 1% x
Same-sex marriage x x x x 1% x

Source: Project for Excellence in Journalism