From Sea Studies To Spanish-language Sales Success

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RBR+TVBR INFOCUS


SAN DIEGO — In January 2004, six years after earning a Master’s degree in marine affairs and fishery management at the University of Washington, Sabina Widmann took a stab at radio sales, and took a job at iHeart predecessor Clear Channel Radio.

The career choice proved to be a smart one. Fifteen years later, she’s President of a group of stations in America’s Finest City while doubling as a regional radio GM for this company’s properties in Sin City and across the Rio Grande Valley.

Perhaps her biggest achievement involves a station once known as Top 40 “Q106” in San Diego. It’s a dominant player in the market, offering regional Mexican music in a tough marketplace including many signals from Baja California, south of the border.

How has Widmann succeeded?

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