SAG-AFTRA, advertisers briefly extend commercials contract


Negotiators for SAG-AFTRA and the ad industry have agreed to extend for one week the current commercials contracts, the two sides announced 3/26. The Screen Actors Guild television recorded commercials agreement and AFTRA’s radio recorded commercials agreement, which cover an estimated $1 billion in work, were both set to expire 3/31. Under the extension, the agreements will remain in effect through 4/7, says Reuters.

The advertisers and SAG-AFTRA began negotiations for successor agreements to the commercials contracts 2/14 in New York and quickly instituted a news blackout, so the status of the talks is unclear.

The talks with the 4As and the ANA will be the first major negotiations for the newly merged SAG and the American Federation of Television and Radio Artists.

See the Reuters story here