Saga and Nielsen sign peace treaty


Saga Communications, Inc.The dispute over ratings piracy charges leveled by Nielsen Audio at Saga Communications has been resolved. Saga is more than a former disputant with the ratings giant– it’ll be a customer.

The settlement is an unsurprising event. Saga had hinted that it was on its way to a settlement during its last quarterly conference call, listing an adverse increase in expense of $2.8M that “…was primarily due to an accrual attributable to the Company’s expectations of entering into license agreements in the fourth quarter of 2014 which are currently under negotiation.”

Saga will be a Nielsen customer in five of its radio markets, Milwaukee WI, Columbus OH, Norfolk VA, Des Moines IA and Manchester NH.

Nielsen EVP Matt O’Grady stated, “We are pleased to have reached this agreement and welcome Saga as a client. Nielsen looks forward to working with Saga in the years ahead to maximize the full value of their audiences through our industry-standard insights and customer solutions.”