Saga, Cherry Creek Radio sign group-wide with vCreative


Saga Communications, Inc.Saga Communications and Cherry Creek Radio have adopted vCreative PPO to manage continuity and production workflow for all of their market clusters, as well a creating company-wide voice pools to expand the variety of available production voices.

Said Warren Lada, EVP of Operations for Saga on the new, cloud-based system: “vCreative has been a welcome addition to Saga.  The software works as advertised and has made a huge difference for our production directors, voice talent, and sellers.  We have had no problems converting over to vCreative, and I’d recommend it to any broadcaster.”

Joe Schwartz, President/CEO Cherry Creek Radio added: “In spite of the fact that the owner is a huge Steeler fan, we are excited about PPO because it allows us to share voices and creative resources between all our markets to increase the quality and variety of our local direct ads.”

Additionally, Cox Media Group has added Houston to its list of PPO markets which already includes Atlanta, San Antonio, Tulsa, Miami, Greenville-Spartanburg, Jacksonville, and Birmingham, and Cumulus/Atlanta recently adopted the workflow system bringing the total to 20 Cumulus markets now using PPO.

Cumulus EVP/COO Jon Pinch stated, “vCreative’s PPO product is an amazing addition to the commercial production process. In markets, both small and large, it’s helped to streamline the work-flow and eliminate problems/errors. Ask any production director, salesperson or manager that is familiar with PPO, and they will tell you that they would never return to the hand written forms and post-it notes from their previous life!”

More than 1,800 radio stations now use vCreative PPO for more efficient and accurate workflow for their creative production and continuity.  Overall, close to five million production orders have been submitted and fulfilled using the PPO since it’s launch in 2008. Live demos will be available at the 2012 NAB Radio Show in Dallas in booth 405 at the Hilton Anatole September 19-21.  To schedule a meeting or demo, go to or contact Melissa Rapp at [email protected]