Saga expands deal with Marketron


Saga Communications, Inc.Marketron has expanded its partnership with Saga Communications. Besides extending the existing partnership where Marketron provides solutions for 99 stations in Saga’s 23 markets, the new agreement calls for Marketron to provide its Proof of Performance, which allows stations to send advertisers and agencies spot time schedules and other information on a scheduled basis so they can make better buying decisions; as well as Network Connect, a system for automating network order processing designed to help traffic managers streamline workflow.

“Marketron’s team delivers incredible value for our company, which helps strengthen our business relationship. We are enthused about our renewed commitment to run our business on Marketron solutions, and look forward to deploying new Marketron products at the station level,” said Sam Bush, Chief Financial Officer of Saga Communications.

“Saga Communications first came to us for our mobile offerings and saw a meaningful outcome. We are proud of the work we’ve done and will continue to use our services to increase their user engagement across all platforms,“ said Jeff Haley, President and CEO at Marketron.

In addition to the renewed agreement to use Marketron’s radio traffic products and add-on services, Saga will continue to use Marketron Mobile to power their mobile ad campaigns.