Small-Market Success, Next To Nashville


By Adam R Jacobson

From September 21-23, radio industry executives and top talent will be gathered in Music City for the 2016 Radio Show.

On the drive from the airport to downtown Nashville, they may wish to take note of a station they can probably tune to, at 107.9 MHz.

The station, “Q108,” isn’t a local signal.

Rather, the Hot AC is part of Saga Communications’ seven-station Clarksville, Tenn., cluster.

With no ratings and a staff full of passion for its community and the surrounding region, “Q108” and its siblings have been highly successful for Saga. But, it didn’t happen overnight for the station group just 40 miles away from the nation’s No. 44-ranked market. 

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.