Saga’s Big ‘FAT Buy

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What would a publicly traded radio broadcasting company want with a 2,500-watt Class D AM that signs off after dark, in a small New England town?


Well, it has an FM translator, covering several towns north of a city where the company already owns stations.

That’s what makes this deal work for Saga Communications.

The FM translator is W222CH at 92.3 MHz in Greenfield, Mass., and it rebroadcasts “The Greatest Music of All Time” — housed at WFAT-AM 700 in Orange-Athol, Mass.

Saga is acquiring the facilities from County Broadcasting Co. for $210,000.

A $10,500 escrow deposit has been made by Saga to the seller, which is led by Steven Silberberg.

Serving as Saga’s legal counsel in this transaction is Gary Smithwick of Smithwick & Belendiuk.

WFAT and the FM translator will join two FMs and an AM in Greenfield, which is to the north of Springfield, Mass., by some 43 mountainous miles. In Greenfield is Saga’s Western Mass Radio Group, which presently is comprised of AC WHAI-FM 98.3, News/Talk WHMQ-AM (a simulcast partner of WHMP-AM in Northampton, Mass., just north of Springfield) and Country WPVQ-FM.

Two Saga FMs also serve the nearby Springfield, Mass., market: Alternative WLZX-FM “Lazer 99.3” and Classic Rock WAQY-FM 102.1.

What will Saga do with WFAT? That’s not yet clear. At present, WFAT sounds like this.