Did you notice that more than 10% of Q2 revenues at Salem Communications came from non-radio operations? Salem is again expanding its Internet portfolio, with the acquisition of CMCentral.com, a Christian music website and online community. Terms of the acquisition were not disclosed. The deal comes just six months after Salem bought ChristianMusicPlanet.com
"We now own and operate four fast-growing websites for devotees of Christian music – CCMMagazine.com, MyCCM.org, ChristianMusicPlanet.com, and now CMCentral.com. With these four distinctive websites and Christian music’s preeminent print publication, CCM Magazine, we provide content and community for everyone from the casual fan to the in-the-trenches professional," said Jim Cumbee, President of Non-Broadcast Media for Salem.
As for those growing non-radio revenues: "We go where the audience is through a multi-platform strategy of print and online, and because of that we are able to truly meet the needs of our advertising clients," said Jerry Charles, executive director of Advertising Sales for Salem Publishing.