Salem finds a DeeperCalling for investment


The Salem Consumer Products division of Salem Communications is investing in DeeperCalling Media, a provider of Christian and general market online retail websites and private label webstores. And, of course, DeeperCalling will be providing e-commerce services to Salem sites.

“As we examined the Christian e-commerce marketplace, DeeperCalling stands out as a quality provider of Christian retail websites built from the ground up with highly flexible e-commerce functionality and a vast selection of Christian merchandise. We think this relationship will help us grow our Christian e-commerce business,” said David Evans, Salem’s President of Interactive and Publishing.

As part of the agreement, DeeperCalling Media will develop customized e-commerce websites for Salem including a Christian book store and a church supplies store. In addition, Salem has made a strategic investment in DeeperCalling Media to help finance its continued expansion.

“Salem has a reputation in the Christian media business as having unparalleled Christian radio stations and Christian websites. We’re pleased to have them join us as a strategic partner. We think the inherent synergies are exciting and look forward to working with them as we further develop our Christian retail e-commerce platform,” said Bill Goodyear, DeeperCalling’s Founder and CEO.