There’ll be a little less Fishing in Nebraska’s biggest market.
That’s because Salem Media Group has agreed to sell a station carrying its Christian Contemporary format branded as “The Fish” to a school of higher learning.
But, any programming changes are expected to be minimal.
That’s because the new owner of KGBI-FM 100.7 “The Fish” in Omaha is set to be the University of Northwestern-St. Paul, an operator of 20 non-commercial Christian Contemporary stations in markets including Minneapolis-St. Paul and Duluth, Minn.; Sioux Falls, S.D.; Fargo and Bismarck, N.D.; Des Moines and Waterloo, Iowa; Madison, Wisc.; Kansas City, Mo.; and Hartford, Conn.
Salem Broadcast Media President Dave Santrella said, “Salem rarely sells its assets, but when we do, we make every attempt to ensure that the buyer will continue to program the station with a format that will make a positive impact in the community. The track record of University of Northwestern-St. Paul ensures us of that outcome and we couldn’t be more pleased.”
Jason Sharp, SVP/Media at University of Northwestern, added, “We are grateful for the partnership we have experienced with Salem Media Group during this process. We look forward to expanding our network in Omaha and continuing the work of pointing people to Jesus through music and programming that makes an eternal impact.”
Greg Guy of Patrick Communications served as the broker in this deal, representing the University of Northwestern-St. Paul.
The parties expect to close the transaction in the third quarter.