Salem goes from AM trio to quartet in Tampa


SoldThe decision of America’s largest commercial religious radio company to expand its Tampa-St. Petersburg portfolio will enrich the coffers of one of the communications industry’s best-known watchdogs.

The station in question is WLCC-AM Brandon FL. It was donated to MMTC Broadcasting, the license company wing of the Minority Media and Telecommunications Council, by Adam Lindemann back in 2008.

According to Media Services Group broker Eddie Esserman, who represented MMTC, the station is going for $1.15M.

“Over the past three and a half years, MMTC used the station to train several women and minorities in media sales and management positions,” said MMTC’s David Honig.

The station will be Salem’s fourth in the market and fifth in the general area – it also owns and operates WLSS-AM Sarasota in the adjacent Sarasota-Bradenton market to the south.

Here’s what the Tampa-St. Pete cluster will be comprised of:
* WTWD-AM Plant City FL, a Class B on 910 kHz with 5 kW-U, DA
* WTBN-AM Pinellas Park FL, a Class B on 570 kHz with 5 kW-U, DA2
* WGUL-AM Dunedin FL, a Class B on 860 kHz with 5 kW-D, 1.5 kW-N, DA2
* WLCC-AM Brandon FL, a Class B on 930 kHz with 5 kW-D, 3 kW-N, DA2