Salem Media Group and CharityOne, producer of the syndicated radio program “KeepTheFaith,” have announced a joint advertising sales and syndication agreement that will give the program 80% U.S. population coverage.
Beginning April 1, Salem Media Representatives will handle all national advertising sales for the highly rated music and information weekend show, as well as the early pre-morning drive show, which currently reaches more than 1.7 million listeners. Salem will further expand the program’s footprint, making it even more attractive to the advertising community, by adding it to many of Salem’s top-25-market Christian teach/talk radio stations, plus the majority of its music stations.
Salem President, Broadcast Media, David Santrella says, “Salem and Salem Media Reps are enthusiastic about the opportunity to represent KeepTheFaith. The program gets high praise from affiliates and from Salem’s own veteran, contemporary Christian music program directors. This is a quality program that advertisers are eager to be a part of and we are thrilled to provide the access.”
Mike Reed, senior vice president of Salem Media Reps, adds, “This expands our ability to help advertisers drive results as we expect KeepTheFaith to air in most of the top 50 markets. KeepTheFaith’s positive, encouraging content is exactly the type of environment more and more advertisers are seeking. KeepTheFaith’s fantastic ratings in key demographics will further Salem Media Reps’ ability to serve existing and future national advertising clients.”
CharityOne executive director David Sams notes that as part of the agreement, unique KeepTheFaith subscription-based programming content, known as HyperDrive Local, additionally will be licensed for use within Salem’s Today’s Christian Music radio network programming. “From well-crafted stories to listener call-ins and life-affirming encouraging thoughts, HyperDrive Local provides all of the unique content a station needs to stand out from the crowd and be the shining star on the radio dial.”
Salem Music Network senior vice president Michael Miller adds, “Salem’s music network affiliates, whether they currently air our Family Friendly Morning Show with Doug Griffin and recording artist Jaci Velasquez, afternoons hosted by New York Times number-one best-selling author Karen Kingsbury, or other time slots will benefit further from this enhanced offering. Additionally, we’re very pleased to continue to address the changing needs of affiliates by being the exclusive syndicator of air-personality-hosted HyperDrive Local material, making it available with on-air hosts via satellite delivery and also via ftp delivery.”