Salem subsidiary acquires fundraising firm


Churches, ministries and such are generally non-profit organizations, but helping them raise money to achieve their goals can be a profitable business. One of those for-profit businesses is now part of publicly traded Salem Communications, known mostly for its Christian Teaching/Music and Conservative Talk radio stations.

Salem Web Network, the online division of Salem Communications, announced that it has acquired Samaritan Fundraising, an innovative fundraising products company focused on the fundraising needs of church-based groups and organizations.

The company said the addition of Samaritan Fundraising will complement Salem Web Network’s portfolio of brands focused on aiding local churches, ministries, and organizations. “Samaritan Fundraising has become a success with its Samaritan Card program. We are excited about offering this fast and effective fundraising product to Christian organizations,” said Rick Killingsworth, Executive Vice President of Salem Web Network.

“Christian fundraising is often a tiresome and laborious task for churches and ministries who rely on donor support for their everyday operational needs. This acquisition gives us the ability to become a provider of easy, profitable fundraising, allowing ministries and churches to focus their time and energy on their real mission,” said Killingsworth.

The Samaritan Card is based on the principal of donors purchasing a $20 shopping discount card to receive savings of up to 50% at 100,000 affiliate partners nationwide such as Target, Best Buy, AMC and Regal Theaters, etc. Fundraising groups earn profits of 50-80% on the sale of the cards.

Samaritan Fundraising’s founder, Tom Freiling, joins Salem as Vice President and General Manager. He will continue to pilot operations from the company’s offices in Fairfax, VA.

“By combining our innovative fundraising company with the significant reach of Salem Communications, it’s exciting to think about how many more churches and Christian groups will achieve their fundraising goals,” said Freiling.