“The Glenn Beck Program” has been picked up for morning drive, 6-9 am PT, in the Riverside-San Bernardino, CA market. The conservative talker will kick off each day for “Newstalk 590” KTIE-AM, owned by Salem Communications.
“Glenn is the perfect complement to our schedule. This truly enhances the strength of our all-star Salem line-up,” said Chuck Tyler, KTIE Radio Program Director.
The Premiere-syndicated host leads off the station’s daily lineup of mostly Salem-syndicated talkers, including Mike Gallagher, Dennis Prager, Michael Medved, Hugh Hewitt and Bill Bennett. The station also airs Westwood One’s Dennis Miller and Jay Sekulow from the American Center for Law & Justice, along with a one-hour local news block.
“We are excited to bring the fusion of entertainment and enlightenment to the KTIE morning line-up,” said Beck of the new outlet.
“Glenn Beck’s quick wit, candid opinions and engaging personality have made The Glenn Beck Program the third-highest-rated radio program in America,” the KTIE announcement noted. Since the beginning of 2009, the program has increased 53% in the key demo of Adults 25-54 and 48% with Persons 12+ (Source: Arbitron, SP’08 to FA’09, Nationwide, Exact Times).
The program, which launched in 2002 on just 47 stations, recently surpassed the 400 affiliate mark.