Why Ignoring Quality For Quantity Hurts Radio’s Sales Stars

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Here’s a question to ponder over the Labor Day weekend: Do your commercials suck? Seriously … Is your News/Talk station still airing remnant inventory pushing cheap Viagra just so you can make a quick buck? How about an Alternative station in your cluster airing a spot clearly targeting the Hip-Hop audience found on a sister station, because your sales pros did a combo buy for a little added dollars in the bank? RBR+TVBR Media Information Bureau featured columnist Ken Benner has some thoughts on how some radio stations have forgotten how to use the power of auditory messaging to best reach consumers. It could be one reason why Madison Avenue, and its many millennials, don’t think of radio as the ROI delivery machine it truly is.

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