Salinas station goes to Mount Wilson


SoldBuckley Radio’s KYZZ-FM Salinas CA programming can also be heard on its KIDD-AM Monterey CA. But the FM will be getting an identity all its own when a deal to sell it to Mount Wilson FM Broadcasters is completed.

For Saul Levine’s Mount Wilson, the deal will add to its current holdings in the Los Angeles area. And Buckley will still reach the Monterey-Salines market with the ESPN Sports fare heard currently on both KIDD-AM and KYZZ-FM. It will also retain AC outlet KWAV-FM.

Dick Foreman of Richard A. Foreman Associates was the broker for the deal. He noted that Mount Wilson’s LA holdings include KKGO(FM) and KMZT(AM), and that according to Buckley EVP Kathy Baker, the agreement satisfies strategic objectives for both companies.

Terms of the deal were not disclosed.

KYZZ is a Class A on 97.9 MHz with 2.9 kW @ 479’. It mainly serves the Salinas side of the market, putting only a secondary contour over the bulk of Monterey and Santa Cruz.