Salt Lake City #1 of 25 Metered Market for Olympics

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24.5 Million Average Viewers Friday Night on NBC in Primetime up 54% From Comparable Friday at 2006 Winter Games


69 Million People Watched the Olympics Friday on the Networks of NBC Universal, 17 Million More Than the Comparable Day at the 2006 Winter Games.

183 million Americans have watched the Vancouver Olympics on the networks of NBC Universal through 15 days of the Games; five million more than watched the first 15 days
of the 2006 Winter Games (178 million), according to data available today from The Nielsen Company.

METERED MARKET RATINGS BY TIME ZONE (12-Day Average):
Mountain Time Zone 19.1/31
Central Time Zone 15.6/24
Pacific Time Zone 15.4/28
Eastern Time Zone 14.9/24

TOP 25 METERED MARKETS (15-Day Average):
1. SALT LAKE CITY, 22.2/37
2. DENVER, 21.8/36
3. MILWAUKEE, 21.3/33
4. SEATTLE, 19.9/37
5. MINNEAPOLIS, 19.5/33
6. ST. LOUIS, 18.7/29
7. COLUMBUS, 18.2/28
8. SAN DIEGO, 18.1/30
9. WEST PALM BEACH, 18.0/27
10. PORTLAND, 17.9, 33
11. KANSAS CITY, 17.8/27
12. OKLAHOMA CITY, 17.4/26
13. NASHVILLE, 17.3/25
14. FT.MYERS, 17.0/27
T15. AUSTIN, 16.9/27
T15. TULSA, 16.9/25
T17. CLEVELAND, 16.7/26
T17. PROVIDENCE, 16.7/28
19. PHOENIX, 16.6/27
20. BOSTON, 16.5/29
21. CINCINNATI, 16.4/26
T22. SAN FRANCISCO, 16.0/30
T22. DETROIT, 16.0/26
T22.INDIANAPOLIS, 16.0/26
T25. CHICAGO, 15.9/25
T25. WASHINGTON D.C., 15.9/26
T25. SACRAMENTO, 15.9/28
T25. RICHMOND, 15.9/24

TOP 25 METERED MARKETS FOR FRIDAY, FEB. 26:
1. SALT LAKE CITY, 21.8/37
2. SEATTLE, 20.3/38
3. MILWAUKEE, 19.7/33
4. DENVER, 19.4/35
5. PORTLAND, 18.2/34
6. FT.MYERS, 18.0/29
T7. KANSAS CITY, 17.5/29
T7. OKLAHOMA CITY, 17.5/27
9. CINCINNATI, 17.4/29
T10. ST. LOUIS, 17.3/30
T10. PROVIDENCE, 17.3/28
T12. SAN DIEGO, 17.2/29
T12. HARTFORD, 17.2/27
14. WEST PALM BEACH, 17.1/27
15. SAN FRANCISCO, 17.0/33
16. PHOENIX, 16.6/28
T17. ORLANDO, 16.5/27
T17. COLUMBUS, 16.5/27
19. NASHVILLE, 16.4/25
20. DETROIT, 16.2/25
21. PITTSBURGH, 16.1/24
22. BOSTON, 15.9/27
23. NORFOLK, 15.8/24
24. DAYTON, 15.6/25
25. TULSA, 15.5/24

NBC Universal, broadcasting its record 12th Olympics the most Olympics
broadcast by any network, will present more than 835 hours of Vancouver
Olympic Winter Games coverage – representing the most total hours ever
for a Winter Olympics, more than the last two Winter Olympics combined,
and the most live hours ever for a Winter Games. The Vancouver Games are
the first Winter Olympics to be presented entirely in high definition.

(source: NBC)