Fox Broadcasting, Fox International Channels (FIC), National Geographic Channel (NGC) and National Geographic Channels International (NGCI) announced that Samsung Galaxy and the Chrysler brand serve as official sponsors of the global series COSMOS: A SPACETIME ODYSSEY, as arranged by FOX One, 21st Century Fox’s cross-divisional Integrated Sales & Marketing group.
The 13-part series premiered in the U.S. earlier this week across 10 networks, including FOX and National Geographic Channel, in a cross-network simulcast premiere event, as well as worldwide on Fox International Channels and National Geographic Channels International’s 220 channels in 181 countries, which makes COSMOS available to more than half a billion homes, the largest global launch ever for a television series. With a projected global total audience number for this week’s premiere of more than 40 million, the series continues its epic run, airing Sundays (9:00-10:00 PM) on FOX, and Mondays – with all-new bonus footage and behind-the-scenes content – on the National Geographic Channel (10:00-11:00 PM), in addition to airing in markets around the world.
Samsung Galaxy serves as an official sponsor of COSMOS on FOX and National Geographic Channel in the U.S., including the cross-network simulcast premiere across 10 U.S. networks. Samsung Galaxy’s extensive multiplatform partnership in the U.S. features customized creative content, and also includes digital extensions, off-air marketing initiatives and sponsorship of the COSMOS: A SPACETIME ODYSSEY premiere screening event and live global Q&A. In addition to its U.S. involvement, Samsung Galaxy receives sponsorship elements around all episodes of COSMOS on National Geographic Channel across selected European and Asian markets. To amplify its longstanding association with FIC and NGCI, Samsung Galaxy has strategically placed in-break TVCs internationally, as well as a strong presence on each international market’s high-frequency promo campaign.
The Chrysler brand’s ponsorship spans the U.S. on FOX and National Geographic Channel, and Canada on Global TV. The cross-platform initiative includes digital extensions and off-air marketing, in addition to sponsorship of the cross-network simulcast premiere across 10 U.S. networks and of the COSMOS: A SPACETIME ODYSSEY premiere screening event and live global Q&A.
“The expansive scope of this remarkable series has created truly unique sponsorship opportunities beyond anything FOX One has endeavored before,” said Jean Rossi, President of FOX One Integrated Sales & Marketing and Executive Vice President of Fox Broadcasting Company Sales. “We are pleased to collaborate with such innovative and forward-thinking partners as Samsung Galaxy and the Chrysler brand to enable a global audience to discover and explore COSMOS: A SPACETIME ODYSSEY.”