It’s a free radio service with 200 ad-free stations. With no log-in required and no need to think of a specific artist, song name or browsing through a list of choices, people can just starting listening to music instantly.
Milk delivers a personalized experience by offering the ability to customize the dial to showcase only the genres that are most relevant to your personal tastes and preferences. The “Fine-Tune Station” feature allows listeners to adjust the genre-based station based on popularity, novelty and song favorites to further optimize recommendations for the best personalized listening experience.
Exclusive for Galaxy consumers, Milk is available now for free download on Google Play on the Galaxy S 4, Galaxy S III, Galaxy Note 3, Galaxy Note II, Galaxy Mega™ and Galaxy S 4 mini across all carrier and retail channels as well as the Galaxy S 5 in April.
“Milk introduces a fresh approach to music that reflects our innovation leadership and our focus on creating best-in-class consumer experiences,” said Gregory Lee, president and CEO of Samsung Telecommunications America and Samsung Electronics North America Headquarters. “We’re offering consumers amazing, rich music experiences built around what matters most to them and their lifestyle.”
Samsung will be offering unique music programming from top selling and emerging artists available exclusively through Milk.
From the announcement:
Instant and Effortless Listening:
Milk’s distinctive dial design provides a more intuitive and natural way to listen to music that is more organic and fun. With no log-in required and no need to think of a specific artist, song name or browsing through a list of choices, you can just starting listening to music instantly. From Pop to Jazz and everything in between, the dial displays up to nine genre-based stations featuring a wide variety of music listening choices, with a simple and quick turn of the dial.
More of the Music You Love:
With a growing music catalog of 200 genre-based and curated stations, and 13M songs, Milk connects people with the best music, whether it’s a standby song or a new discovery, with significantly fewer repeats. In addition, the “Spotlight” feature offers a continuous curated selection of songs and albums handpicked by music tastemakers and influencers. “My Stations” allows you to create personal stations based on your favorite songs and albums, easily accessible on the dial, providing limitless listening options. Milk also allows you six song skips per hour per station.
Your Music Your Way:
Samsung is delivering an incredibly personalized experience by offering users many ways to fine-tune Milk to suit their individual listening preferences. The dial is customizable to showcase only the genres that are most relevant to your personal tastes and preferences. Offering more personalization options, the “Fine-Tune Station” feature allows you to adjust the genre-based station based on popularity, novelty and song favorites to further optimize recommendations for the best personalized listening experience.”
We’re wanted to find out: a) How will it make money, or is it just a perk for Samsung owners? B) How does it plan to grab listeners from Pandora, iTunes Radio, etc…? How is its offering better? From what we’ve heard, Samsung/Milk is not looking to compete with Pandora, iTunes Radio, etc; they offer a different type of experience. Samsung has heard from consumers that free radio services today under deliver – too many ads, too much of the same music, too long to get to the music they want to hear. Milk Music aims to address these pain points and deliver a great experience for our consumers. The company has sold over 200M Galaxy smartphones worldwide and is sees this as a great opportunity to serve this large audience of Galaxy consumers with a great music-listening experience.
RBR-TVBR observation: We’d try it out, but you need a Samsung phone. Bottom line, this represents a way to get more people buying Samsung phones. The offering competes well against Pandora, which is not free, makes you listen to ads if not a subscriber and cuts off your music regularly “Yes, I’m Listening!!.” Many folks these days will buy a phone just based on a service such as this. We just wonder how Samsung is going to pay for it. Will their phones get more expensive?