Samsung, NFL announce winner of “That’s How I See It” ad


With more than one million votes cast, Samsung and the NFL announced the winner of this year’s fan Super Ad contest. Reginald Castilla, from Ridgeland, Miss., will have his story turned into a commercial that will air during the Super Bowl XLIII pregame show on NBC. Castilla, a life-long Dallas Cowboys fan, told his story of “That’s How I See It” at a Best Buy in Alexandria, Va., while in town for a conference. Castilla told the story of how he would sneak a black and white portable TV into his dad’s car every Sunday morning before church so he could watch the Cowboys play.

Castilla’s story was one of 48 that were posted online to be voted upon from the more than 400 stories that were pitched by NFL fans across the country. Following the first round, nine videos were chosen as finalists. All the stories represented fans and teams across the league and all exhibited the passion that NFL fans have for the game and their teams.

The winning story was determined through a combination of online fan votes and a panel of judges from the NFL and Samsung, including the director of the commercial.

Castilla’s story will inspire an NFL 30-second commercial that will air during the Super Bowl XLIII pregame show on NBC. In addition, Castilla was flown to New Jersey to be on the set for the commercial shoot. He will also receive a prize package that includes airfare to Tampa for himself and a guest and two tickets to Super Bowl XLIII as special guests of Samsung and the NFL.