Sapporo USA, producer of Sapporo, the #1 selling Asian beer in the U.S., has chosen Moosylvania, the digital, branding and promotion agency, from among six finalists to be its lead marketing partner for all strategic and creative initiatives in the U.S.
Moosylvania came to the table with an understanding of our brand and the strategic thinking to get us where we need to be,” said Sage Ubukata, president, Sapporo USA. “We are sincerely excited to be working with the Moosylvania team and are looking forward to a wonderful future together.”
Moosylvania is charged with all marketing for the brand with the aim of increasing Sapporo’s market share in the U.S. beyond its current core base. To achieve this, Moosylvania plans to develop a new U.S. brand position supported by fully- integrated advertising and promotional campaigns that will launch nationally Q1 2011.
“We could not be happier to be working on such a special brand that has a genuinely distinct and fertile heritage, perfect for where the market is today,” said Gus Hattrich, president, Moosylvania.