Satellite continues to eat into cable market share


The quarterly tally from the Television Bureau of Advertising (TVB) shows that alternate delivery systems (ADS), primarily satellite TV, now reach 28% of US TV households, up from 24.5% a year ago (November to November stats). At the same time, the penetration of wired cable systems fell to 61.3% from 62.1%. For the first time ever, a top 50 DMA, Albuquerque-Santa Fe, has more ADS subscribers than cable subscribers. In all, TVB reports that 15 DMAs nationwide are majority ADS.