Satellite radio listenership grows


Arbitron says satellite radio services had about a half million more listeners in its Fall 2007 diary survey than in the previous Spring 2007 report. Combined the two companies had an estimated 17,502,700 listeners. XM had a nationwide cume of 10,486,300 and Sirius 70,164,400.

The Howard 100 channel on Sirius, featuring Howard Stern, continued to attract the most listeners, with a cume of 1,210,000. By contrast The Virus channel on XM, which features Opie & Anthony, cumed only 171,300.