From 8-9 p.m. ET, the special “NFL Kickoff 2011” averaged a 0.4/1 in 18-49 and 1.7 million viewers overall. Kickoff Show featured Jon Bon Jovi performing ‘America the Beautiful’ from NYC firehouse & kickoff highlights of Kid Rock, Lady Antebellum & Maroon 5.
BOB COSTAS hosted NFL Kickoff from atop 30 Rockefeller Plaza in New York City, the NFL Kickoff 2011 Saturday night show previews the Week 1 games with commentary and analysis from NFL Network and NBC Sports talent. In addition, the special features a Costas interview with New York Jets head coach REX RYAN and a look ahead to the debut of the new NFL Films-produced NFL Turning Point, which premieres on VERSUS on Thursday, Sept. 15 at 10 PM ET.
At 9 p.m. ET, an encore telecast of “Who Do You Think You Are?” delivered a 0.5/2 in 18-49 and 2.3 million viewers overall. From its first half-hour to its second, “Who Do You Think You Are?” grew by 20 percent in 18-49 rating (to a 0.6 from a 0.5) and 18 percent in total viewers (to 2.5 million from 2.1 million).
At 10 p.m. ET, an encore telecast of “Law & Order: Special Victims Unit” averaged a 0.8/2 in 18-49 and 3.9 million viewers overall. From its first half-hour to its second, “SVU” grew in all key ratings categories, including gains off 29 percent in 18-49 rating (to a 0.9 from a 0.7) and 27 percent in total viewers (to 4.4 million from 3.4 million).