‘Saturday Night LIVE’ delivers high marks for NBC


At 8 p.m., a rebroadcast of MERCY averaged a 0.5/2 in 18-49 and 2.2 million viewers overall.  From its first half-hour to its second, MERCY increased its 18-49 rating by 25% (to a 0.5 from a 0.4) and its women 18-49 rating by 20% (0.7 vs. 0.5).

At 9 p.m., a rebroadcast of LAW & ORDER delivered a 1.1/3 in 18-49 and 5.2 million viewers overall.  LAW & ORDER apprehended season-high results for NBC in this time period in 18-49 and total viewers.  LAW & ORDER was #2 for the hour in total viewers, women 18-49 and women 25-54.

At 10 p.m., an encore telecast of LAW & ORDER: SPECIAL VICTIMS UNIT averaged a 1.4/5 in 18-49 and 6.2 million viewers overall.  SVU captured NBC’s highest 18-49 rating in the time period in five weeks (since October 3) and biggest overall viewership for the network in nine months (since January 10). 

In the time period, SVU was #1 among the major networks in total viewers, adults 25-54 and all key adult-female demographics.

In the 10:30 lead-in to local news, LAW & ORDER: SPECIAL VICTIMS UNIT was #1 in the key news demographic of adults 25-54, with an 11% margin over CBS’s second-place 48 HOURS (2.0 vs. 1.8).

In late-night metered-market households Saturday night:
SATURDAY NIGHT LIVE, hosted by Taylor Swift, averaged a 5.0/13 in metered-market households, SNL’s highest result in the metered markets so far this season.

SATURDAY NIGHT LIVE delivered the #1 rating of the night in the metered markets, topping all primetime telecasts on all the major networks.  In fact, SNL outscored every Saturday primetime non-sports telecast on every major network over the past six months (since April 18).

The debut of Fox’s THE WANDA SYKES SHOW at 11 p.m. (guests Mary Lynn Rajskub, Phil Keoghan, Darryl “Chill” Mitchell) averaged a 2.1/4 in metered-market households, compared to MAD TV’s 2.0/4 average in the time-period in the fourth quarter last year.

(source: release from NBC for Saturday 11/7/09 – Not: All national ratings are “live plus same day” unless otherwise indicated.  Metered-market household ratings are live only)