Saturday 'Wrestlemania XXVI' was strong audience builder for NBC


At 8 p.m. ET, “Persons Unknown” averaged a 0.3/2 in 18-49 and 1.3 million viewers overall.

At 9 p.m. ET, “Wrestlemania XXVI” averaged a 0.6/2 in 18-49 and 1.8 million viewers overall.  From its first half-hour to its second, the WWE special grew by 17 percent in 18-49 (to a 0.7 rating from a 0.6) and by 14 percent in total viewers (1.9 million vs. 1.7 million).

At 10 p.m. ET, “Law & Order: Criminal Intent” delivered a 0.7/3 in 18-49 and 2.8 million viewers overall.  In the time period, “Law & Order: Criminal Intent” ranked #2 or tied for #2 in 18-49, total viewers and most other key ratings categories.  From its first half-hour to its second, “CI” increased its 18-49 rating by 17 percent (to a 0.7 from a 0.6) and its overall viewership by 21 percent (3.1 million vs. 2.5 million).

In late-night metered-market households Saturday night:

An encore telecast of “Saturday Night Live” (2.7/7 in metered-market households), hosted by James Franco and featuring musical guest Muse, dominated its time period.
In the 25 markets with Local People Meters, the August 7 edition of “Saturday Night Live” averaged a 1.5 rating, 7 share in adults 18-49 and was the #1 show of the night on any major network in the Local People Meters.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(source: NBC)