SBS‘s AIRE Radio Networks has inked a deal with Intercambio Media that gives Aire access to Intercambio’s “En El AIRE” prep service and Fuxion audio imaging services.
The new deal takes effect Jan. 1, 2017, and it allows AIRE Radio Networks to serve as its representative for all affiliate relations and ad sales.
The partnership introduces the Reach Network to AIRE’s radio networks, which are designed to reach and engage Hispanics across various demographics.
The arrangement with Intercambio Media allows AIRE to reach 93% of the Hispanic DMA.
AIRE EVP Elissa Torres said, “Building a radio network that engages Hispanics with quality programming and music experiences across the U.S. has been the cornerstone of AIRE Radio Networks. Our new partnership with Intercambio is another example of our growth and commitment to the Hispanic market.
AIRE Radio Networks is the home to Spanish-language motivational talk program “Por El Placer de Vivir,” hosted by Dr. Cesar Lozano.
RBR + TVBR OBSERVATION: WHY HISPANIC RADIO MATTERS TO THE ENTIRE C-SUITE
If you’re in broadcasting, there is a Hispanic radio station in your future. No kidding.
That is why you need to consider attendance at the 2017 Hispanic Radio Conference in Fort Lauderdale, Fla.
The Hispanic population in America has increased by more than 50 percent since 1990 and is our fastest-growing population group.
Any American cities that do not have Hispanic radio stations will have them soon and advertisers are spending heavily on Hispanic radio, in fact Hispanic radio is the ONLY growth segment in radio today.
Growth in the large metropolitan areas is increasing so rapidly that multiple and diverse Hispanic formats will dominate most markets.
If you plan to be in radio for the next 5 to 10 years, you need to understand Hispanic radio. If you’re in Hispanic radio now, or are considering entering it, you need to attend this conference.
It is the ONLY conference devoted to Hispanic radio in America.
Sessions will be geared toward:
Owners/Group Heads
Market Managers/Managers
Sales Managers
Program Directors
Media Buyers/Advertisers
Advertisers/Agency Executives
Marketers
NOTE: Attendance is limited to 300.
To learn more, please visit http://hispanicradioconference.com/who-should-attend-hispanic-radio-conference/
