In many communities with significant percentage of Hispanics, Latino-owned businesses are among the most imperiled by the ongoing COVID-19 pandemic. What can they do to survive?
A new program airing across Spanish Broadcasting System (SBS)‘ radio stations and its Mega TV operation is designed to answer such questions while empowering multicultural business owners with education and guidance.
Introducing La Voz del Negocio Hispano, or “The Voice of Hispanic Business.” Hosted by Mario Andrés Moreno, the show is designed to provide insight on how to foment continued growth through the novel coronavirus pandemic.
“La Voz del Negocio Hispano will bring a much-needed national connection and local engagement with our Latino entrepreneurs and business owners who continue to grow significantly faster than the U.S. average,” SBS said. “Over the past 10 years, the number of Latino business owners grew 34%, compared to 1% for all business owners in the United States. Collectively, Latino-owned companies that employ others generated over $470 billion in revenue and employed over 3.2 million people, accounting for about 4% of U.S. business revenues and 5.5% of U.S. employment.”
SBS COO Albert Rodriguez said The Minority Business Development Agency has teamed up with SBS and the U.S. Hispanic Chamber of Commerce in launching the program, which includes English-language online resources.