Spanish Broadcasting System hosted its first network Upfront presentation for MEGA TV last week. At the event, which was held in New York City, execs announced that Mega TV had entered into a programming distribution agreement with a new major market affiliate serving Puerto Rico. In addition, the company unveiled its new programming initiatives, featuring original proprietary content produced by its recently-inaugurated Megafilms subsidiary.
MEGA TV announced that it had entered into a new retrans deal with WSJU-TV in Puerto Rico to broadcast MEGA TV’s programming.
In addition, Mega TV showcased other upcoming programming developments including “La Descarga”, a new Sunday night musical jam session featuring Grammy award winner Albita, as well as its new female-targeted afternoon offering, “Las Divas de la Tarde”, scheduled to debut in 2009. Mega TV also announced the expansion of its nightly news program “Mega News”, by joining forces with News Corporation as an affiliate of the Fox News Edge Service.
The event was attended by news journalist María Elvira Salazar, Alexis Valdés, the Cuban talk show host and actor, and the stars of “El Vacilón de la Mañana,” the number one New York morning show which airs daily on SBS’s Mega 97.9 (WSKQ-FM).