Spanish Broadcasting System has launched an Integrated Co-Branding Package for artists that will provide them the opportunity to market their music simultaneously on TV, Radio and the Internet through SBS’ leading distribution platforms. The package is called “Debut Digital,” and includes promotions on SBS’ Mega TV television network, 21 radio stations and bilingual Internet site focused on Latin music, entertainment, news and culture – www.lamusica.com
Taking advantage of SBS’ new “Debut Digital” initiative is five-time Grammy winner, singer and writer Olga Tañon. Tañon, whose label is Mia Musa Music, will debut her new song titled, “Pasion Morena”. The debut will begin on Internet with live streaming on the daily Internet show www.lamusica.com hosted by Rene Solorio. This same show will begin at 12 p.m. (ET), 9 a.m. (PT) and will be simulcast on radios WXDJ- El Zol 95.7 FM in Miami, WSKQ-La Mega 97.9 FM in New York and WMEG-La Mega 106.9 FM in Puerto Rico where our DJs will join live.
The show will be broadcast on July 15 on Mega Tv Channel 22, nationally on DirecTV Mas Channel 405, at 5 PM (EST), 2 PM ET and in Puerto Rico at 7 P.M., its usual primetime slot.
“This is an opportunity that we hope will solidify our position as a 360° player in the music/TV/interactive marketing business,” said Cynthia Hudson, Chief Creative Officer and EVP for SBS and Managing Director of Mega TV. “This brand new integrated co-branding package is a great opportunity for artists to showcase their talents within a revolutionary cross platform marketing plan.”
